009 | Dee Blick | No. 1 Bestselling Small Business Marketing Author
Dee is a Fellow of CIM with 30 years’ marketing experience most gained working with small businesses. A sales driven marketer, Dee has generated £12million+ sales. She’s renowned for her down to earth approach to marketing, for helping small businesses get incredible results on small budgets.
Number 1 bestselling small business marketing author, Dee Blick is regarded as one of the most respected and influential marketers in the UK. She’s the author of 4 books including: The 15 Essential Marketing Masterclasses For Your Small Business (Sept 2013). Rated ‘an excellent read’ by The Sun Newspaper, CityAM, Elite Business Magazine, winner of the Bookbag nonfiction book award and one of Talk Business Magazines ‘Best books of 2013. It’s endorsed by The Chartered Institute of Marketing.
Dee’s previous book, The Ultimate Small Business Marketing Book has sold 20,000 copies to date and remains an Amazon No 1 bestseller. It’s now being translated in to Chinese after Dee was offered a publishing deal by CITIC publishing in Beijing. It is also syllabus reading for marketing students at The University of Texas.
Dee has just finished writing her 4th book The Ultimate Guide to Writing and Marketing a Bestselling Book on a Shoestring Budget which is being released in The UAE in October too. Dee is the marketing blogger for Barclays Connector website, the marketing contributor to the Microsoft book Key Metrics For Business Success and video blogger for The Institute of Directors.
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Nicola: Hi, I’m Nicola Cairncross and you’re listening to The Money Gym Podcast, where I interview successful entrepreneurs and investors and ask them if they could go back in time and give their younger selves one big tip about money, what would it be? I really hope you enjoy the show.
Number one best selling small business marketing author Dee Blick is regarded as one of the most respected and influential marketers in the UK. She’s the author of four books, including The 15 Essential Marketing Masterclasses for Your Small Business, rated and excellently by the Sun Newspaper, City AM, Elite Business Magazine, Winner of The Book Bag non-fiction book award and one of top business Magazine’s Best books of 2013.
It’s endorsed by the shops and Institute of marketing. These previous book the Ultimate Small Business Marketing book sold 20,000 copies today and remains an Amazon number one bestseller. It’s now being translated into Chinese after Dee was offered a publishing deals by CITIC publishing in Beijing.
It’s also syllabus reading for marketing students at the University of Texas. Dee has just finished writing her fourth book, The Ultimate Guide to Writing and Marketing a best selling book on a Shoestring Budget, which is being released in the UK and the UAE in October.
Dee is the marketing blogger for Barclays Connector website, the marketing contributor to the Microsoft Book Key Metrics for Business Success, and video blogger for the Institute of Directors in the UK. A sales driven marketer, Dee has generated 12 million plus in sales.
She’s renowned for her down to earth approach to marketing for helping small businesses get incredible results on small budgets. Okay, so again, we’ve talked a bit about business money, what are you, you came from a background where there wasn’t no awful of it, were you taught how to manage money well, or you know, or did you have to learn that as you went? What do you like to share?
Dee: No I didn’t learn how to manage money well at all. I wasn’t taught how to manage money well, and when I got my first job, I went to ridiculously, I withdraw and just as like a kid in a sweet shop, I was using my salary.
I was buying all sorts of things. I’m lucky that without sounding boastful, I have the ability to earn good sums of money now and I’ve got a very good husband, who’s the other half of my business. I bought was our business and he does all the bookkeeping and he does the investing.
I love earning money. I quote for jobs and I have no problems in quoting or telling people what my worth is or what I will charge them. But I’m hopeless at the side of, I have no interest in investing it. I have no interest in seeing where it goes. There’s a nice division of labour that I will quote for it, I’ll do the work then my husband manages the rest. Not some little girl at home.
I don’t have any interest in that side of, I love that. I said I still set targets and then my husband said to me last year, you know, you can just give up anytime you want, we are economically we’re comfortable for the rest of our lives now. And I just said, well, that’s great.
In a way, it’s great to know that but I love what I do, I still get a buzz from quoting for public speaking job and then the check comes on the door matt or the backs into the account. I love all of that. I still set myself targets every month for earnings, which is ridiculous in a way. But it’s more the fun of it. I like just making more.
I wonder if I’ll beat last month target, I’ll set myself a new target, which might sound a bit daft, but probably that is because I am a marketer. It’s drummed into me about is about you know, earning return on investment in sales, you know, watching the sales curve go up.
We’ve got a very nice division of labour now between myself and my hobby. I’ll go out there and get it but he will manage all of it and he does an amazing job of it.
Nicola: Well, if you’re at the point where you could stop working, he’s done a great job, did it, it’s all fairly evenly divided your income between active income and largely passive income from your books and things?
My income is divided into three areas. I would say that about 60% comes from client work, but I’ve got a small base of retain clients. I don’t want a huge base of clients, because they stay with me for a long time.
I’ve got royalties come in at about 15%. About 25% is public speaking, and then I’m developing now new products for authors that will generate more of a passive income, but I’ve got to be honest with you Nicola, certain people say you must have a monthly membership club, you must have this.
I don’t want to do that. And I’ve always had this view. I’m not going to do what I don’t want to do, even though it might own me loads more money or it might mean I’ve got 5000 members if I’m not passionate about what I do, I really won’t to do it. It doesn’t matter how much money it will earn me, I won’t do it. And that might sound a bit bonkers,
Nicola: No it doesn’t sound bonkers at all, it sounds great.
Dee: Just because you can doesn’t mean you have to.
Nicola: Yes, absolutely.
Dee: You know, I never covered a membership club, a lot of people said “Oh, you could just get the Boxing Gym and you could have 30 pounds a month and do this and do that. And it’s never really floated my boat.
Nicola: it’s a commitment and responsibility of having to be there all the time. Even if you don’t actually have to do an awful lot because you can you’re just you, it’s still commitment and responsibility and if you don’t want to do it, and why should you do?
Dee: The thing is what you want to do with your money, you know, if we’re at the stage where I never have to work again and we have a really lovely lifestyle. I don’t need any more money it’s a million pounds more would not make me 100% happier.
Nicola: They done also a tests in America and they that shows that your level of happiness, once you get past about 75 grand a year, that your level of happiness doesn’t increase proportionately according to the extra money you earn over that.
Dee: That seems like I would completely endorse that. I think if anything, money is an energy and if you pursue just the money it can become a negative energy because it’s sucks you, as well, and so it’s more about what you want with your life.
Now I work probably about some weeks can be full on but I try and do three days a week, work now have a couple of days off if I can. That’s the goal. I’m so happy, you know, to welcome today I couldn’t be any more happier with that extra money in the bank. It just wouldn’t.
There’s nothing that I want that I can’t have. Because it’s not that I’ve got huge almost over 1000 pound handbag or I can’t just, I don’t need a BMW but to be a modest woman. It’s not that I will be like, or want to get a Porsche. I’m just not wired that way. I like kind of freedom to me
Economic freedom is, walking jacket on in tomorrow and just do what I want. But it’s not, I must have a Porsche or a Series or BMW or, I’m not wired that way.
Nicola: Yes, intellectual stimulation is much more important to me, I got to say. Being around people that are interested and engaged and coming up with new ideas. That’s the fun of it.
Dee: I totally get that completely. I think there’s that probably what you’re saying that goes back to that sense of collaboration, doesn’t it we were talking about earlier. The thrill of collaboration and there are projects I’ve passed that are worth an awful lot of money.
I’ve passed them because I don’t like the team. I won’t tell the individual I can’t work with you, so I don’t like your team. But I won’t take it on because I just think there’s going to be a negative energy there, which is I’m going to be coming home exhausted.
I’m going to be worrying about the job and all right, I’ll get a big check, we’ll hit them up, then a month later. But what we’re going to do with that big check? We don’t need that, but you know, kind of that, So is your right, is very much about finding spirited people that you can collaborate and have fun with and that you can sometimes be a bit disruptive, you can make things happen in a different way. I just love all that.
That’s because I’m an old as well. You know, when you’re 52 you look at it very different to being a young. Very old.
Nicola: So what do you do for fun day? What do you on those two days often on weekends?
Dee: This is really bad is I write? I mean, obviously my husband and I we’re really close. So we do an awful lot of walking, we eat out a lot as well, you know, I’ve got some luxuries that we just enjoy eating out most the time.
But fundamentally my hobby is I love writing. So having just finished the fourth book, I mean the last six years have been nothing but writing in my every spare moment, really I’ve given up holidays. When we’ve had it rather than go away, I’ve actually used holiday time from the business to write my books and, you know, writing is a passion and a hobby of mine.
Nicola: You’ve been listening to Nicola Cairncross on The Money Gym podcast. If you’d like to find out more about The Money Gym and how we can help you become more financially intelligent, just come on over to themoneygym.com, we’ll see you over there.
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