006 | Ryan Levesque | Creator of the ASK Method and Author of the bestseller “ASK
Ryan Levesque is the creator of the ASK Method and author of the bestseller “ASK!”
In 2008, armed with nothing but a 450 dollar laptop, an Ivy league background in neuroscience and an insatiable curiosity to understand why people buy, Ryan left a lucrative career on Wall Street and later in Shanghai, China, to launch a multi million dollar online publishing business selling information and software using what’s now become the Ask Method as taught in his book.
Ryan has used the Ask Method to help build multimillion dollar businesses in seventeen different industries, generating over 100 million dollars worth of sales in the process.
Today, Ryan and his team offer training, consulting and implementation services for entrepreneurs and businesses at all levels.
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Nicola: Hi, I’m Nicola Cairncross, and you’re listening to The Money Gym podcast where I interview successful entrepreneurs and investors and ask them: if they could go back in time and give their younger selves one big tip about money, what would it be? I really hope you enjoy the show.
Ryan Levesque is the creator of the Ask method and author of the best-selling book, Ask.
In 2018, armed with nothing but a $450 laptop, an Ivy League background in neuroscience and an insatiable curiosity to understand why people buy, Ryan left a lucrative career on Wall Street and later in Shanghai, China, to launch a multi million dollar online publishing business selling information and software using now what’s become known as the Ask method, as taught in his book.
Ryan has used the Ask method to help build multi million dollar businesses in 17 different industries, generating over $100,000,000 worth of sales in the process. Today, Ryan and his team offer training, consulting and implementation services for entrepreneurs and businesses at all levels.
So what about your money, Ryan? It sounds like you’ve had good earnings and obviously, cor! You’re 10 years old reading all those investment books. I can’t quite believe my ears. So you’ve always had an interest in money, and it sounds like you’ve got a healthy, abundant attitude to it, as well.
Ryan: I’d say that with respect for money, the thing that comes to mind here is this. I have this belief that you have to focus on this dichotomy I’m about to describe.
I have this philosophy that money, as far as where you invest it, either needs to be in something that you have full control over, be investing in yourself, reinvesting in your business, and you watch that whole attitude of don’t keep your eggs all in one basket. To paraphrase Warren Buffett, keep your eggs all in one basket but watch that basket very carefully. That’s the first half.
The second half is taking a portion of your profits and putting it away in well diversified, passive investments that you just don’t look at and don’t touch.
Because there will come a time, there will be a day, where you are hospitalised in the ICU, and there is a risk that you will never work again. There will come a time where… Our second son was born almost six weeks premature, and we had a, perhaps, $2000 hospital bill putting him through the neonatal intensive care unit, and medevaced out of the hospital.
Things like that will happen, so my philosophy on money is taking that money, a portion of your profits, putting it in investment accounts that are well diversified. I have this belief system that I’d bet on the overall economy as a whole growing over the long term, I don’t take specific company bets, ’cause who knows if Facebook’s going to go the way of MySpace.
I don’t know, I’m not smart enough to know that. I don’t spend all day, every day looking at stock chart patterns or company reports, but I do believe that the overall global economy, as a whole, will grow over time. It’s a mix of investing in fixed income, in equities.
A mix in investing domestic equities, international. Microcaps, small cap, midcap and large cap. Investing in real estate REITs, real estate investment, vehicles, investing in foreign exchange, diversified across all asset classes, all geographies, and all sizes.
When you do that, you put yourself in the position to not have to worry about your money day in and day out and you know that in the short term there will be ups and downs, but in the long term, if you bet that the global economy will grow as a whole you’re going to be in good shape.
Nicola: You’ve been listening to Nicola Cairncross on The Money Gym podcast. If you’d like to find out more about The Money Gym and how we can help you become more financially intelligent, just come on over to themoneygym.com. We’ll see you over there.
If you want to get control, get out of debt, make more money then grow that money by becoming a confident investor, check out the amazing offer we are making around “The Money Gym” book today!