To get 30 seconds of streaming video, you often have to have a few attempts at it! Here Nicola Cairncross from The Money Gym tries, battling against the elements, to get one take at an invitation to a Rent2Buy seminar in Worthing, for David Lee, The Cashflow Investor. I’ll post up the proper one in a moment! In the meantime, if you want to come along here’s the link: http://tinyurl.com/cashflow
STREAMLINING…..
Sometimes, something great creeps up on you and suddenly the time is just right to put it into action.
We have just crossed our 2007/2008 end-of-year at The Money Gym and compared with 2006/2007 it’s almost unrecogniseable. Together with the input from Judith and Steve, what I have learned from Ecademy and Rich Schefren and other mentors, we are finally within sight of the inspirational picture Andy Shaw painted for The Money Gym back in 2005.
In 2007/2008 we tried new marketing methods, introduced new products, bundled things together, got professionally written sales letters for our two core products, created and then finally ironed out most of the wrinkles on the membership site. Hmmm, well nearly.
I got to grips with online video, MySpace, YouTube, Facebook, Twitter, Wordpress blogs, I started a live TV show at Justin.tv (ok, so it’s been a bit on hold the last few weeks but it will be back) and we came across some GENIUS experts and some mind-blowing wealth creation techniques to share with our members.
So what’s 2008/2009 going to look like? Streamlined, that’s what. Judith sent an email prior to our quarterly focus meeting next week, that just made so much sense that we have put some of it into action already.
The product / marketing funnel looks like this….
FRONT END
1. Various free reports upselling to….
2. Money Gym ebook - bundled with 30 days Silver Membership trial upselling to….
3. Money Gym ebook / paperback - bundled with 90 days Silver Membership trial
BACK END
1. Money Gym Silver Membership - ongoing membership of our community, very affordable, including virtual / telephone wealthcoaching with optional workshops at a big discount
2. Money Gym Gold - 1:2:1 wealth coaching with Year 1 workshops thrown in free, ongoing lifetime membership for free, which after Year 1 includes the option to purchase one-off wealth coaching sessions from any of the coaches.
3. Money Gym Events - face to face wealth coaching / experts at specialist workshops
That’s it. Nice and simple. Works for us, certainly works for our clients.
SEARCH ENGINES
Our Google Analytics across our sites / blog is finally working properly thanks to the lovely Caitlin and the sterling techie efforts of Steve who somehow seems able to interpret and implement the incomprehensible (to me!) instructions of said Caitlin.
Next step to set up “goals”, so that Google can track how many of our unique visits actually do what we want them to. This is click to the upsell page, and then actually buy and ebook / ebook upsell.
I want to know, definitively, if we get 1000 unique visits, how many click to buy, and out of those, how many buy the upsell. Then how many take up the free trial at the membership site, and out of those, how many stay past the first month, second month, third month, six months, one year….etc etc.
Good info = good decisions.
Then we restart our Google Adwords campaign, to drive traffic to our ebook sales page again (now the complete product / marketing funnel is in place) and then the next step is…..
Google Website Optimiser.
This is where you use the might of this free tool from Google to test hundreds of versions of your sales pages to work out which one of the many combinations sells best.
I have NO IDEA conceptually how that can work but I trust Google enough to know that it can. I can’t wait!
SLEEPOVERS
Somehow I have been inveigled into letting my kids have two back-to-back sleepovers - two friends each. No idea how that happened, as Steve and I had previously said “no more!”.
Friday night is the 13 years old girlies, coming here to get ready for Snap @ The Honey Club, a police run disco at a proper grown up nightclub in Brighton. The mums & dads take it in turns to drop off / pick up, and somehow…I agreed to let her have her two mates over afterwards. They want chinese to eat afterwards so I’m heading to Tesco for some ready made meals - marginally better for them than take-away!
Tomorrow night it’s Nelson’s turn, with two little boys he will be taking over the lounge so they can have fun with the Playstation and a couple of movies. The boys are marginally more bearable than the girls, whose incessant giggling does my head in!
I can’t remember ever giggling that much!
When we arrived at Tim Brocklehurst’s Freedom Class last week, at 8am on a Saturday morning, imagine my surprise when we bumped into Marcus De Maria from Investment Mastery and his team!
You all know that we love Passive Investments and we invest with them ourselves, as do many of our friends, family and clients.
Here’s exclusive news and a link to a brand new video with Andy Shaw and Greg Ballard, who built a property portfolio worth over £37 million odd, with just one house, about 12 years ago!!
As well as sharing their thoughts on the UK property market in the middle of the credit squeeze, and the so-called property crash, you can find out how they are trying to help a little girl they know!
Click THIS LINK HERE >>>> to visit the page where you can find out more
and get access to this free, information packed video now!
I am blessed to live in a tiny town called Shoreham-By-Sea, in West Sussex, looking out over said sea with the river behind us. Shoreham was always somewhere you drove past en route to Brighton, from Worthing, and I had no idea, till a friend moved here, how lovely it was.
Now I have just spotted the house I want on the foreshore - it’s art deco and beautiful, tucked between two 1970’s eyesores (which have their own charm admittedly) here it is……it’s got my name all over it. Manifest, manifest! I don’t know how yet, but it’s in my sights now and on my dreamboard.
And here’s a little video showing Sarah and I setting up from Shoreham Station one crisp sunny morning, for one of our Money Gym workshops.
Life as an internet marketer never runs smooth and this week I tried to send out a video postcard about Alan’s workshop. Now, while I can see it fine in the “postcard creator” software, on the blog, on YouTube, etc, you can never predict what will happen online and lo and behold, it didnt’ seem to work. Well not for two days anyway - it’s working fine now!
One of the lessons to learn and I have learned it. Do your best, tell everyone what is happening, and try anyway! Better to be out there than perfect eh?
You can view said video in it’s original form here
http://videopostcard-004.com/X.asp?5803994X1920
Or on the blog here
http://themoneygym.com/blog/2008/04/09/alan-forrest-smith-join-us/
Or on YouTube here
http://www.youtube.com/watch?v=YPItSew7d44
Bit of a story around this video postcard….in addition to the fact I now have to ring the USA at lunchtime to see what’s gone wrong and why it’s now working but it wasn’t when I sent it out grrrrrrrrrrrrrrr….
You may enjoy a behind the scenes look at the challenges one faces as an ADD internet entrepreneur? Read on and enjoy!
I’ve uploaded a 15 second clip to GM.tv for their “On The Sofa” competion - it’s fast, funny and I need votes! If you could go over and vote for me that would be great! Keep the comments kind, it takes guts you know LOL
Click here to view and vote!
http://your.gm.tv/ClipDetails.aspx?clipid=47897
Omg - this is amazing! Bestseller for sure…..watch this video now if you work for a living!
[youtube:http://www.youtube.com/watch?v=WtRNiMZsTro]
Preview trailer for Daniel Pink’s new book, THE ADVENTURES OF JOHNNY BUNKO : The Last Career Guide You’ll Ever Need - America’s first business book in manga.
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| We hardly ever get snow in Shoreham By Sea, in the UK, it’s a little micro climate protected by the Downs, but today is the one day a year we see snow. And look how it’s settling. Above is a picture of last year’s snowfall from our old house….behind that bench is the sea!And look how my techie skills have come on - last year I could barely download a photo from my phone, this year I’m streaming the snowfall live via video, from my Justin.tv account! The snowflakes are huge! |
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"The Money Gym"
book
includes a Foreword
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"This book is a template for anyone who wants to create wealth... it will tell you the path to take and what to do...There is no better teacher and mentor than Nicola" |
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