We have been covering the Top 5 Mistakes most self-employed people and business make, when trying to make moneyl
If you have missed any of these emails, you can read Business Mistakes 1-5 at the blog at http://www.TheMoneyGym.com/blog - just search using the little search box and the key words “business mistakes”. You will also find related articles suggested by the software.
What were those Top 5 Mistakes?
1. We are unclear about what we offer
2. We are unclear about who we are offering it to
3. We keep ourselves a secret
4. We imagine we are doing things when we are actually just thinking about it
5. We don’t believe we are worth it (and often undercharge!)
So our final mistake is to secretly feel that we are not worth paying for our product or service, or certainly not worth charging enough.
Actually it’s a bit more fundatmental than that…we often don’t have a clue about what we should be charging, in order to make a great living, let alone whether we feel comfortable about charging that amount.
We often just price our product or service around the lowest level that our competitors are - and we have no idea if THEY are making any money!!
I have created a report called “Fee Setting For Lone Rangers” which I was going to drop in here but it’s too long.
If you haven’t seen it yet, it’s well worth downloading, as it will help you work out what to charge.
(Login, or register to create a free account here)
Then, of course, the issue is around whether you think you are worth it.
Similarly, my free report “Natural Marketing For Lone Rangers” addresses the real world sales and marketing challenges, while my “Business Success 21st Century Style” report addresses online marketing and how to do that easily and inexpensively.
I’m sharing with you the Top 5 Mistakes most self-employed people and businesses make, when trying to make money.
What were those Top 5 Mistakes?
1. We are unclear about what we offer
2. We are unclear about who we are offering it to
3. We keep ourselves a secret!
4. We imagine we are doing things when we are actually just thinking about it
5. We don’t believe we are worth it (and often undercharge!)
Today I’ll cover Mistake #4.
1. We imagine we are doing things when we are actually just thinking about it
This mistake is even worse than the “Entrepreneur’s Trap of Busyness” as described in Joseph Jaworski’s excellent book “Synchronicity: The Inner Path of Leadership”.
Jaworski outlined the challenge business owners and leaders have, of always having to be busy doing stuff, with the result that they never spend time just thinking about their business strategically, or spend time working “on” their business but always have to be working “in” their business.
Mistake #4 goes one step further and my realisation of it came about from personal experience. Let me tell you the story!
One day, early in my coaching career, I panicked about not having enough clients. I scheduled a call to my first ever coach, Rachel Turner of Kaizen Coaching, to discuss emergency measures I could take.
However, before the call, I heard Rachel’s voice in my head (sign of a good coach, note!) asking me, “well, Nicola, just what HAVE you done to attract clients?”
And I thought to myself, well, we discussed this, this and that, and I COULD have done this, this and that. But at the end of the day, what HAVE I actually done?
Not much at all, was the truthful answer.
It is almost as though we don’t take action because we have already convinced ourselves that it won’t work. And this moment of insight was all it required for me to think “well, I don’t want to tell her these things don’t work, because I haven’t actually tried any of them”. Is it an inbuilt cynicism, a bit like the cynicism that stopped me ever reading personal development or wealth creation books in the past?
So the coaching call was a bit redundant in the end, because it was all about me reporting in to Rachel on the actions taken since the day before (some of which were already working!) rather than me moaning on to my coach about all the things I hadn’t done, which weren’t working.
Interesting huh?
Whenever I speak to my clients and they are complaining that they haven’t got enough clients, I always ask them what they are actually doing, on a regular basis, to attract clients.
Not what they think they are doing, or what they think they could do, or what they have heard works, or does not work. But what they are actually doing day by day, week by week. (I also ask what has worked in the past, what they used to do that they are not doing now).
Not much is usually the answer, and certainly not enough of the things that work!
It’s all about comfort zones I’ve decided. We want to take the actions that we are comfortable with rather than the actions that produce results.
So what actions do the successful companies in your field take, that you are not taking?
What are the critical success factors in your industry? Which are you missing?
YOUR 3 ACTION STEPS:
1. Do a search here on the blog for other articles on “business success”
This week I started to share with you the Top 5 Mistakes most self-employed people and business make, when trying to make money?
What were those Top 5 Mistakes?
1. We are unclear about what we offer
2. We are unclear about who we are offering it to
3. We keep ourselves a secret!
4. We imagine we are doing things when we are actually just thinking about it
5. We don’t believe we are worth it (and often undercharge!)
Let me elaborate a bit…..today I’ll cover Mistake #3.
1. We keep ourselves a secret!
Many times, when talking to Money Gym clients about why they are not achieving the ezine signups and sales they would like, whether it be their own products or affiliate sales (where you recommend other people’s stuff and earn commission), I am shocked to hear that they expect to make sales from tiny trickles of traffic.
I tell them, over and over again, something that I was taught by my first business coach Chris Barrow, it takes getting in front of 1000 people to make a sale.
This formula comes from Chris’ background in financial services sales - a tough environment - where he reckoned that you had to call 1000 people to get 100 to talk to you.
You have to talk to 100 people to get 10 appointments.
You have to get 10 appointments to make one sale.
Let me qualify this as I think the word “sale” is misleading. It suggests that if you are a “better” or more aggressive sales person, you can convert more appointments to sales.
I prefer to say that, if you can get 10 appointments to discuss whether your product or service is a fit, for that potential client or customers problem or pain, then one person will BUY.
See the subtle difference? They will buy, rather than you will sell. Takes all the pressure off you actually.
So, following this through, assuming that you get in front of enough of the right kind of people, with a great solution for their problem, then they will buy your solution.
He went on to say that you need to build a reservoir of potential future customers who know who you are and what you do, and more importantly what you can DO FOR THEM.
Filling the reservoir in the early days is hard work. Imagine a little stream running along the ground till it meets a big hole, and starts, very slowly to fill that hole up with water. Eventually it will, and then, for every new drop that goes in, a drop will spill out and those are your customers.
That reservoir is filled up out of the 100 people you talk to, out of the 1000 calls. The 10 people are the ones that express at interest in your product or service. The one person out of the 10 is the one that buys.
Tranlating that for a second to the online world, we say that you need 1000 unique visitors coming to your website, to be able to attract 100 potential future customers into your reservoir of people who know who you are and what you do, and how your solution can help them.
You need to ask yourself this burning question!
If I need to get in front of 1000 people to make a sale, how many sales do I want, and how quickly can I get in front of the required number
But what do we do, when we are new in business?
We keep ourselves a secret!
We take tiny marketing actions rather than huge marketing actions.
We put notices on boards in supermarkets and health clubs. We give a few cards to our hairdressers, our garage, our friends.
In short, we do everything we can to avoid exposing ourselves to the large numbers of people that we need to expose ourselves to, in order to build our reservoir and make the sales.
So now you know that, what can you do differently?
Think about the billion people online, on broadband, right now.
Think about the huge overseas markets coming online and getting access to Google, Yahoo, MSN, AOL and the other big search engines.
Think about the easiest, fastest, cheapest ways to get in front of thousands, hundreds of thousands if not millions of potential future customers.
Start with a blog, even if you haven’t thought of a product or service yet.
Tell your story, your story of discovery, your tale of venturing out into the big wide online world.
I’d love to read it!
YOUR 3 ACTION STEPS:
1. Read the rest of my emails this week
2. Listen to Richard White and Daniel Wagner’s webinars on www.MoneyGymRadio.com - they were great!
3. Join Money Gym Silver or come along to one of our “Money Gym Presents…..” workshops in Central London.
THEN WE CAN HELP YOU TO:
1. Start a blog right now even if you don’t know what to sell - tell your story of discovery. The search engines will come and then so will the visitors.
2. Look for good products or services, sign up to their affiliate schemes and recommend them to your visitors.
3. Think about your expertise, skills, knowledge, experiences and wonder if any of the billion people online could learn anything from you. Create ebooks, how to manuals, camtasia videos, memberships sites. Then go out there and find the people who need you and want to buy from you.
Forgive me if this article is a bit “me,me,me”. It grew out of my Note From Nicola” and actually outgrew it, so bear with me and see if it sparks anything off in your thoughts. If so, I would love you to make a comment below there…tell me your story.
A bit of background….there is a right old furore going on in the coaching world at the moment with an internet based reality tv show happening, called “Britian’s Next Top Coach”.
It’s turning the coaching world upside down with two main camps developing, for and against.
Those who are “against” are largely anti-competition and anti-marketing, and those who are “for”, are thinking that this is going to raise the benefits of coaching and personal development - something Joe Public is woefully ignorant of - and this can only be “a good thing”.
The “for” camp are also eyeing the winners packages, which include a lot of very nice prizes including a promotion and management deal, a potential book deal with a mainstream publisher, and much much more.
I’ve largely ignored it all until Judith emailed me a link saying that I should go for it. In her words “you’ve got the balls” and it would be great for the Money Gym.
Not to mention my Star/Creator profile. I am drawn to telly and while this is internet video, it’s nearly the same thing and may lead to telly.
But I found myself finding lots of different reasons - misconceptions - not to enter, from “oh, they will insist on us giving up the ebook rights and that will kill our marketing” to “oh, the whole coaching world will despise me for the self-promoting limelight seeker I am” and loads of other rubbish gubbins as well.
Then it struck me, I didn’t want to enter because I didn’t want to compete with other coaches, and especially not so publically!
Yesterday I started to share with you, the Top 5 Mistakes most self-employed people and business make, when trying to make money.
To recap, what were those Top 5 Mistakes again?
1. We are unclear about what we offer
2. We are unclear about who we are offering it to
3. We keep ourselves a secret
4. We imagine we are doing things when we are actually just thinking about it
5. We don’t believe we are worth it (and often undercharge!)
Over the next few days, in the run up to our next “Money Gym Presents…..Business” workshop, I’ll be going into each mistake in a bit more detail.
(And don’t forget, you can hear what our two speakers on Saturday, Daniel Wagner & Richard White “The Accidental Salesman” think about the whole topic here)
1. We are unclear about who we are offering our product or service to
One of the biggest mistakes I see is people saying that their product or service is great for “anyone” whereas we should actually be defining very clearly who our ideal potential future client or customer is.
This has three effects….you could have guessed that by now though, couldn’t you?!
1. The first is that we don’t know where to find our ideal future client or customer (let’s call them our PFC shall we?)
2. The second is that, because we don’t know who they are, we don’t know what their specific problem or pain is, or whether our service, product provides the best solution for them.
3. The third is that we don’t know how to simply, powerfully and authentically communicate the fact that we have that solution for them.
We also need to identify some key qualities of our ideal PFC. Sit and brainstorm as many as possible but think about at least these three for starters….
1. They need to be experiencing this problem or pain - or you are educating your market they need you and that’s hard work.
2. They need to be experiencing it now! This creates urgency and helps that buying decision happen.
3. They need to be able to afford our solution. And you need to make it easy for them to pay.
In the Money Gym we know exactly who our ideal client is. Because I know who they are, it makes it easy to communicate to them that we understand what their challenges are around money, independence, overwhelm, financial control, old age, overwork, responsibility, cashflow management, security, work/life balance.
There are many other types of people who need help with their finances, and we attract many of them too, but we write all our ezines, our website, our marketing material, our article, our reports, with just one person in mind.
3. Come along to our “Money Gym Presents…..Business” workshop on Saturday in Central London.
THEN WE CAN HELP YOU TO:
1. Identify your ideal PFC and their specific problem
2. Craft just three choices when offering your solution to their problem
3. Communicate those choices in a simple, focused way.
Would you like to know the Top 5 Mistakes most self-employed people and business make, when trying to make money?
I have seen it over and over again and, believe me, in the early days, I’ve made all five mistakes myself! And we wonder why we are not more successful!
Would you like to know what those Top 5 Mistakes are?
1. We are unclear about what we offer
2. We are unclear about who we are offering it to
3. We keep ourselves a secret
4. We imagine we are doing things when we are actually just thinking about it
5. We don’t believe we are worth it (and often undercharge!)
Let me elaborate a bit…..over the next five days, in the run up to our next “Money Gym Presents…..Business” workshop, I’ll be going into each mistake in a bit more detail.
And on www.MoneyGymRadio.com with our complements, you can hear what one of our speakers on Saturday’s workshop, Richard White “The Accidental Salesman” thinks about the whole topic.
1. We are unclear about what we offer
How many of you have more than one product or service?
More than three?
More than five?
More than ten?
Or worse, do you offer a “bespoke” service, where you leave it up to the customer to tell you what they want?
Big mistake!
Already you are starting to make it impossible for someone to make a choice, and even more importantly, a buying decision.
Malcolm Bradbury, in his book “The Tipping Point” talks about the human brain really only being able to hold and decide between seven things at once…..ideally just three to five.
Or you slip into overwhelm and indecisiveness.
So it follows that you should only offer people three choices. You can then offer them three more, once they have clicked on the first one, but keep it really, really simple.
So, if you look at the front page of our newly relocated website you will see just three buttons.
Now, don’t get me wrong, it takes bottle to force your potential future customers to make a choice right away.
But it works.
It’s called a “Customer Journey” or “Marketing Funnel” and we have been busy simplifying ours recently, ready for a new Google Adwords campaign.
Let’s use the Money Gym as an example…..
The front end of our Marketing Funnel is a series of Free Reports, which we are distributing all over the web.
Those reports encourage people to do one of three things:
1. Give the report away from your site as added value for your visitors
2. Rebrand the reports with your PayDotCom ID, and give them away from your website AND earn commission.
3. Click on a link in the Report, to buy the ebook and give Silver Membership a trial.
There are also links to our main website which are NOT rebrandable.
So people arrive at our site via a report, and see the three choices.
Keep it simple for your potential future customers and send enough of them to your choices page, and some will choose to buy.
Now if all this sounds like common sense, and you are feeling a bit of relief in the overwhelm of how to market your product or service, you need to do one of three things…..
ACTION STEPS:
Are You In Business & Worried This Internet Revolution Is Passing You By? Are you still PAYING for leads for your business??!!! Does your web designer have you over a barrel - charging for every change to your site - yet seem to know nothing about tapping into the power of the internet… If so, then this FREE report is for you! Download our latest free Money Gym “Business Success - 21st Century Style” report here!
Over at the ever excellent Mark Forster’s blog I found a reference to a blog my Yaro Starak (another favourite of mine) on how to keep going when you really feel like giving up. Excellent, I thought, so here it is….
“Like most people, some mornings I wake up and feel less than enthusiastic about working. Sometimes, this feeling doesn’t stem from laziness or apathy, it’s a stronger power, a sense of futility and helplessness.
I know a lot of people look to my story of success as a source of inspiration and that is one of the greatest benefits I enjoy as a blogger, but - and I’m not afraid to admit it - I don’t always feel energized to pursue business and sometimes in my darkest moments, I even consider throwing in the towel.
This feeling is not so common for me now as I have lifestyle flexibility, a more stable income and a better mindset about work, but earlier on, it definitely was a problem. I want to explain how I overcome these moments (and still do the same thing now on occasion) to stay on track and how you can even have a productive day when you are not really feeling the mojo on the inside.
I expect you have felt similar feelings of despair or a lack of motivation at different stages of your business development, especially if you are yet to establish an income stream online that is sufficient for you to live off, or if you are right at the beginning and you have not seen one cent of return for the work you have put in.
Inspired or Dejected
Depending on your world view and personality style, when you hear of the success of others you may either feel inspired or dejected, and while it’s obviously more fruitful to look at other people achieving what you desire as motivation, as a fallible human, jealousy, depression and anger may be your initial responses.
Your mind is your greatest asset for success in business, but it can be just as strong a force of hindrance, sabotaging your efforts, destroying your work ethic and leaving you with no option but to return to the soul destroying job you promised yourself that you would never go back to.
How To Work When You Don’t Feel Like It
One of the characteristics I believe is at the heart of my success and the success of most entrepreneurs, is an ability to keep working in the face of failure and an ability to force yourself to be productive when you don’t feel like it.
This has been an AMAZING couple of weeks for lots of different reasons. It’s been so busy that, not only have I not had time to play with my new sewing machine, but, for only the second time this last year, I was unable to write the ezine!!
My twitterings kept the blog updated and my Twits also fed out to my Facebook and MySpace profile. The blog being updated by Twitter also fed out to my Hubpages and Ecademy, so all major social networking went on as normal.
The weekend before last saw the “Money Gym Presents…Property” with the ever popular property multi-squillionaire and all round good bloke, Greg Ballard, holding forth about property investment and the property market in general - dynamite stuff as ever. Judith and I updated everyone on our Rent2Own exploits and the band of merry Money Gym rent2own devotees grows and grows - David Lee, what have you started?
Later in the day, my old matie from Las Vegas and Sussex, Maria Davies, came to show us how we could buy a luxury villa in the Caribbean for just £1000, and invited us to one of her open evenings. I’ve never been very keen on overseas investing, but the combination of luxury, Caribbean, and Maria buying TWO herself (she ain’t no property fool!) has got me very very interested. It’s an income strategy after the first four years too, with demand for Caribbean holidays growing and growing all time. Maria has another fr*ee Open Evening coming up in London and you can book your place and find out more here at
http://www.caribbean5starinvestments.co.uk
Talking of Caribbean holidays, I’m hoping that our Money Gym Wealth Creation & Internet Marketers Cruise (with Mike Filsaime) in January will take us to a couple of the islands that Maria’s lot are building on, so I can have a look while I’m out there! Just £500 per person for eight nights, the return flights to Miami are £400, so it’s a dirt cheap holiday in the sun. There are six Money Gym allocated cabins left (and there are some that hold three so bring the kids even if you are a single parent - they will be well looked after in the kid’s club) so secure your cabin (and all the extra Money Gym goodies) here at http://www.TheMoneyGym.com/holidays
Then……….felt really sick with a 24 hour bug on Thursday but recovered in time for Tim Brocklehurst’s Freedom Class weekend on Saturday/Sunday/Monday. This was an intensive three day workshop where he taught us how to use the amazing Viral Spiral system to grow our lists virally. By the end of the three days, we walked out with a turnkey online business, although some of us were not sure how we did it! Brillaint “over shoulder” back up from Matt Garrett and Rob O’Callaghan
We stayed at the TOTALLY FABULOUS Hoxton Hotel in Great Eastern Road I think it was, and while it only cost about £97 per room per night, I was blown away by the rooms, the bathrooms, the funky lounge, bar and restaurant, the hot and trendy guests/locals, the live dj’s on Friday and Saturday, but the best thing by far was the staff. They were not just helpful, can-do and smiling, they positively beamed fun and job satisfaction. You just can’t bottle that - if you could, service in this country would be an amazing thing. See http://www.TheMoneyGym.tv over the coming week for some videos….very funny when I caught Marcus De Maria at 8am, who was hosting a workshop at the same venue.
I talked to the Bar/Restaurant Manager - whose name escapes me and I don’t seem to have his card in my pile of new buddies, but who was frighteningly young and energetic (and a real whisky expert!) to find out what his recruitment policy was, only to find that he recruits for attitude and personality and then whips them into shape after. It only bloomin’ works. We had some fantastic customer service experiences there and I will be staying there as much as possible in future even if I have to get taxis about to my workshops and meetings.
UPDATE: Manager’s name was Richard Maul
The Freedom Class was amazing - what can I say? Many many thanks to Tim Brocklehurst for his patience, his organisation, laying on of three great speakers - one of whom Ange Wayne, Change Strategist, flew over from Australia especially. She was amazing, Alan Forrest Smith was on fire! Martin Avis was wonderful on how to build a great relationship with your virally fuelled list (it was great to meet him properly at last) and Diane Corriette was inspiring about podcasting.
Genius move, putting Ange on, on the first day, as we were struggling a bit and she talked in a compelling, almost hypnotic way, about success, choice and responsibility. Tragic that Steve missed that bit as he was carted off to A&E when his heart went into Atrial Fibrillation - they kept him in overnight at the Royal London, but he still managed to win the challenge on the Monday, having done so much homework beforehand.
Luckily Tim had a camera crew on hand, so Steve can catch Ange on the DVD’s. You can find out more about her at http://www.AngelChange.com - a play on her name (it’s not all about angels, phew!) and her home AND office is based in Angel Place Building too! Amazing speaker, awesome.
From Tim’s mailing for Steve (his prize) Steve has gained over 250 new signups and his blog and first email has attracted a new client already - someone who owns a Champagne business - NICE!
I’m so thrilled because I managed to come home, take one of my articles and turn it into a rebrandable free report, working through the process. From putting up my free report in three places so far, I’ve picked up 10 new double opted in subscribers today already and it’s only lunchtime. That’s amazing.
I’m also thrilled because I have created my first ever Facebook application. I was making a Blidget (widget for folks to feature the Money Gym blog on their websites) and it offered me the option to make a Facebook application out of my Blidget. Of course I clicked yes, and was walked through several stages to create my app. Now, if you don’t realise how exciting this is, just think about how viral this could go. If even half my 447 (as of today) friends feature the Money Gym app on their profiles, and half of their say….50 friends like what they see and feature it….that’s our blog on 5587 profiles….man, that’s powerful.
My brain was FRIED after all that techie, detail stuff, but I still managed to make it to my Monday Night Poker Game at the Crown & Anchor in Shoreham. On Tuesday I took it easy and fixed Head Chef, Andy Quinn’s laptop for him (well, Steve did) and set up a Facebook group for the Crown & Anchor, whose new website is taking ages!
Had coffee with one of my poker buddies, Paul Stanford from 4Momentum on Tuesday, he’s a business consultant and we talked about how to take The Money Gym to seven figures from six, and how to get him blogging and how to wrest control of his website and hosting from the current designers who want to charge him for every little thing and won’t give him access to his own CPanel.
Kids off school today (yet another Insect Day!) and off to play poker live again tonight, private game, first invite so honoured and a fixed buy in, for those of you who are worried about a wealth coach apparently gambling. My Monday nights cost me £12 and inclued dinner, for heaven’s sake. It’s cheaper than the pictures.
When this ezine is written, I’m off to check my property messages and see if the deal that fell out of bed due to a solicitor offering business and not legal advice, has come back on. The vendor turned out to be someone who used to work for me at The Acacia, as a maid! How small is this world really?
The author seemed to be putting forward the view that entrepreneurs had been getting lazy and flocking to the property market - they put their premise forward thusly…
“The net effect of this (property) boom has been one where the incentive to become truly entrepreneurial was significantly reduced – why try and create a new product or service if there was a guaranteed high return from property development? Similarly, from an investment point of view, why consider any other investment opportunity if there was a perceived guaranteed high return from property development?”
Interesting how they slipped that “perceived” in the second sentance eh? Do they mean that the return being gurarnetted
Let me give you a bit of context for my fascination for this….
In 2003 I bought my hotel The Acacia. Property investment and business in one I thought. A big TICK x 2 on the Lanes of The Wealth Highway.
I created an E-Myth’d business, one which would run without me, whereas I could market the place from anywhere in the world. Which was based in a building that would appreciate in value.
Then I met Andy Shaw and Greg Ballard, no strangers to business or property themselves. They started to come to a lot of our Money Gym events at The Acacia and we used to spend time in the breaks in the back garden, because some of their team smoked in those days, and we could talk to Steve (the Manager / Chef at the time) through the kitchen window while he prepared his latest sumptuious feast for the clients.
I’ll never forget the day, when one of them uttered the following immortal words ….
“Of course, this place will never make you a good enough return in terms of profit, to make up for how much effort, worry and risk you have put into this place”.
They were not being unkind, just honest, and they knew what they were talking about, because they had had a big business; two factories, over 100 staff who got up in the morning to cause them grief, over 100 pieces of equipment and a fleet of vans that did likewise. They realised that, in their first property deal, they had made more profit than they had made in half a year in their business.
So they sold the business and went into property.
They suggested I sell the hotel business and concentrated on the virtually virtual coaching company The Money Gym, my internet marketing activities and property investing - but focusing on simple little one bedroom flats.
I was in a hurry to get out now, becuase the scales had fallen from my eyes in terms of the best use of my time and efforts.
Then I discovered the other problem - that Andy and Greg had also experienced - nobody wanted to buy my business when I wanted to sell it. Or perhaps I didn’t know how to go about selling a hotel business properly.
And there were other people’s jobs depending on me - you can’t just walk away from a business if there are othere people working in it - your employees. You have a responsibility.
Grim.
Anyway, with time it all resolved itself - not easy but we got there.
Because at the end of the day, as I never tire of saying, wealth creation is a simple matter of deciding where your best return on investment is, and putting your money, time (which is money) and efforts there. If you don’t know how to work out your return on investment (ROI) here’s one of my previous articles on the subject, which tells you how to work it out, and how to compare different opportunities, and make chalk like cheese for the purpose of comparing different opportunities.
Aye, but, here’s the rub.
We all have our personalities and emotions to deal with and that can muddy the waters.
have distinct preferences about which one or two Lanes of the Wealth Highway they want to work with first.
Analytical people like the idea of the Stockmarket, women are always keen on property and often have a business idea (or existing business / self employed venture going already) while techie and marketing types are drawn towards the internet Lane.
The skill in the early days, as their coach, is in finding out if that is, indeed, their fastest route to the money, as Judith would say.
Because our main goal in The Money Gym is that we want them to recoup their investment as quickly as possible, then go on to create oodles of cash so that they can re-invest it and create more cash, and re-invest it………..you get the idea.
And here is where I get back to the point - hurrah!
We want them to do it as quickly and easily, and effortlessly as possible.
Because why would you want to flog your guts out creating something new, and trying to bring it to market, when you can make pots of cash from following a tried and tested system, a step by step process, one that is proven to work, with colleagues alongside you, and mentors who have gone before, to hold your hand and stop you making painful and costly mistakes?
Why would you go it alone?
I suspect the article was written by a “Creator” in Roger Hamilton’s “Wealth Dynamics” and as one myself (Creator / Star profile moi!) I can almost sympathise.
Almost, because I wasted 38 painful, poor years, trying to create a new business, and bring it to market.
I now harness my creativity into making money out of thin air, created great win/win deals, helping others to create wealth, and finding new ways to make our marketing better.
Who said wealth creation had to be hard work?
And unless your business can create a better return than the property market, why would you go there? Current blips notwithstanding, the property market appreciates at an average of 10% per annum and the more sophisticated investors create an infinity return on their investment.
Most businesses don’t even break even.
Now, I can hear howls of protest from Judith in the distance (takes a while for sound to travel from Streatham to Shoreham) so I will finish up by saying that we are not anti-business in The Money Gym.
But we are anti-hard work.
So bring us your business idea and we will help you shape it into something that will run happily alongside your property empire building. We will help you harness the power of the internet to market your business automatically, and then, only when you have nothing to do, will we let you look at the stockmarket.
Unless you want to start there, of course!
Client led coaching, with laser like focus, with a right old boot up the bum, that’s The Money Gym.
Talking of whom, one of the supermodels of the property investing world, Greg Ballard, will be joining us tomorrow to tell us how to get an infinity return on your investment.
Then I will be sharing how to make money from property without buying any.
Then Maria Davies, another star of the property world, will be showing us what she’s buying, and sharing how to buy a luxury holiday home in the Caribbean AND create a monthly income, for just £1000.
"The Money Gym"
book
includes a Foreword
by
Gill Fielding
C4's Secret
Millionaire
"This book is a
template for
anyone who wants
to create
wealth... it
will tell you
the path to take
and what to
do...There is
no better
teacher and
mentor than
Nicola"
Forgive me if this article is a bit “me,me,me”. It grew out of my Note From Nicola” and actually outgrew it, so bear with me and see if it sparks anything off in your thoughts. If so, I would love you to make a comment below there…tell me your story.
Over at the ever excellent 
“Like most people, some mornings I wake up and feel less than enthusiastic about working. Sometimes, this feeling doesn’t stem from laziness or apathy, it’s a stronger power, a sense of futility and helplessness.
Then I met Andy Shaw and Greg Ballard, no strangers to business or property themselves. They started to come to a lot of our Money Gym events at The Acacia and we used to spend time in the breaks in the back garden, because some of their team smoked in those days, and we could talk to Steve (the Manager / Chef at the time) through the kitchen window while he prepared his latest sumptuious feast for the clients.
